The brief

Establish a credible and sustainable brand positioning that creates differentiation and raises awareness amongst children, parents and schools.

Approach
A full brand audit was undertaken to establish stand-out positioning and core messaging. Integrated campaign
planning & execution across PR, social & influencer activations. Establish ‘Education’ credentials through key initiatives
and profile building. Create purposeful partnerships with media partners and expand reach.

Services
Brand review, messaging, corporate comms, PR, social media, influencer, content creation, sponsorship.


Results:
Brand: full review & positioning
PR: extensive campaign coverage, seasonal hooks & thought leadership pieces
Content: lockdown video production
Social & Influencer: full activation program
Corporate Comms: Covid-19, BLM
Partnerships: Cocoa Boy / Cocoa Girl







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